Apple Watch vs Fitbit: Comparison
An Apple Watch and a Fitbit are both wearable devices designed to track your daily activity, exercise and health. However, the two brands take slightly different approaches. Apple Watch is a smartwatch packed with smart features, while Fitbit offers a wide range of devices, from simple fitness trackers to smartwatches with advanced health features.
With an Apple Watch, you can check notifications, use apps and, depending on the model and configuration, make calls or send messages. Its integration with other Apple devices makes it particularly appealing if you already own an iPhone.
Fitbit focuses heavily on tracking daily activity, heart rate, sleep and other health metrics. Many models also offer several days of battery life. Fitbit devices work with compatible Android phones and iPhones, giving you more flexibility if you don't want to be tied to a single smartphone platform.
So, what's the main difference? An Apple Watch is ideal if you're looking for a smart extension of your iPhone. A Fitbit is a great option if you want to monitor your health and activity without having to charge your device every day. The best choice depends on which features matter most to you.
Apple Watch vs Fitbit: The Main Differences
Although the two brands share many features, there are clear differences in price, battery life, compatibility and how you use each device.
| Feature | Apple Watch | Fitbit |
|---|---|---|
| Price | From £219 for the Apple Watch SE 3 | From around £85 for the Inspire 3 |
| Battery life | Varies by model; generally requires more frequent charging | Many models last several days |
| Fitness | Advanced workout tracking and apps | Strong focus on daily activity and exercise tracking |
| Health | Heart rate, sleep and additional features depending on the model | Heart rate, sleep, activity and health insights |
| Smart features | Extensive apps, notifications and communication features | Mainly essential smart features; options vary by model |
| Compatibility | Requires a compatible iPhone | Works with compatible Android phones and iPhones |
| Range | Smartwatches in several configurations | Fitness trackers and smartwatches |
Prices are indicative UK prices and may change. The models listed are examples rather than a complete comparison of each brand's range.
Price isn't the only factor to consider. A basic Fitbit tracker, for example, isn't directly comparable with a feature-packed Apple Watch. It's also worth considering the display, apps, fitness features and health metrics you want to use.
Price: What Do You Get for Your Money?
Fitbit has a relatively low starting price. A model such as the Inspire 3 is designed for people who mainly want to track daily activity, sleep and other basic health metrics. More expensive Fitbit models offer additional features, such as built-in GPS and advanced health tracking.
With Apple, you're generally paying more for the combination of hardware, apps and integration with the iPhone. The Apple Watch SE is the entry-level option in the range, while the Series and Ultra models offer more advanced features.
The cheapest device isn't necessarily the best choice. First, decide which features you actually need, then compare models within your budget.
Battery Life: How Often Do You Need to Charge?
One of the main advantages of many Fitbit models is their battery life. Google rates the Fitbit Inspire 3 for up to 10 days of use and the Charge 6 for up to seven days. Actual battery life depends on usage and settings.
Apple Watches generally need charging more frequently. This is worth considering if you want to wear your watch overnight to track your sleep. On the other hand, some Apple Watch models support fast charging.
Fitness and Health: Which Offers Better Insights?
Both brands offer features for tracking your heart rate, activity and sleep. Apple Watch models provide advanced workout tracking and support a wide range of fitness apps. Fitbit places particular emphasis on making daily activity, sleep and health trends easy to understand.
The better option depends on how you plan to use your device. If you mainly want to track your steps, heart rate and sleep, a Fitbit may be all you need. If you want to record a wide variety of workouts and access a broad selection of apps, an Apple Watch could be a better fit.
Keep in mind that health features vary by model, and measurements from consumer devices are not a substitute for medical examinations.
What Are the Advantages of an Apple Watch?
An Apple Watch is particularly appealing if you want more than just step and heart rate tracking. It combines fitness and health features with a range of smart capabilities that work alongside your iPhone.
Advanced Smart Features
With an Apple Watch, you can check notifications, view appointments and use a variety of apps. Depending on the model and settings, you can also make calls, reply to messages and control music from your wrist. Some cellular models can perform certain functions without your iPhone nearby.
Extensive Fitness Features
Apple Watch offers detailed workout tracking for activities such as running, cycling, swimming and strength training. You can view a range of workout metrics and install additional apps for specific sports.
This is particularly useful if you want to monitor your performance closely or enjoy using apps to support your training.
Advanced Health Features
Depending on the model, you can track metrics such as heart rate, sleep and workouts. Certain models also offer features such as an ECG app and notifications about potential health concerns.
Available features vary by model and may also depend on your region and software version.
Seamless iPhone Integration
One of the biggest advantages of Apple Watch is how well it works with other Apple devices and services. If you already use an iPhone, you can benefit from integration with notifications, calendars and apps.
The main drawback is that you need a compatible iPhone. If you use an Android phone, an Apple Watch isn't an option.
What Are the Advantages of Fitbit?
Fitbit is a great option if you're mainly interested in understanding your daily activity, sleep and health. Its range includes compact fitness trackers and smartwatches, allowing you to choose how many features you need.
Focus on Daily Activity and Health
Fitbit makes it easy to track metrics such as steps, heart rate, active minutes and sleep. You can view trends in the accompanying app and see how your activity changes over time.
This makes Fitbit appealing if you want to move more, develop a more consistent sleep routine or gain a better understanding of your daily habits.
Longer Battery Life on Many Models
Many Fitbit devices last several days on a single charge. For example, Google rates the Fitbit Inspire 3 for up to 10 days of battery life and the Charge 6 for up to seven days.
In practice, battery life may be shorter, particularly if you use GPS or the display frequently.
This is an advantage if you want to wear your tracker as much as possible, including overnight. You won't need to plan charging sessions as often.
A Choice of Compact and More Advanced Models
Looking for a simple tracker without too many distractions? The Fitbit Inspire 3 could be a good choice. If you want more fitness features, built-in GPS or additional health tracking capabilities, consider the Charge or Sense range.
You don't necessarily have to pay for all the smart features of an advanced smartwatch if you won't use them.
Works with Android and iPhone
Another advantage is that Fitbit works with compatible Android phones and iPhones. This makes it a good option if you don't own an iPhone or might switch smartphone platforms in the future.
However, some features depend on the Fitbit model, phone and software. Certain additional insights and coaching features are also available through a paid Google Health Premium membership.
Apple Watch vs Fitbit: Price Comparison
Fitbit is generally more affordable if you're looking for a basic fitness tracker. Apple focuses more on smartwatches with extensive smart features, although the Apple Watch SE offers a more accessible entry point into the range.
Here are some examples of current UK prices.
Apple Watch
| Model | Starting price |
|---|---|
| Apple Watch SE 3 | £219 |
| Apple Watch Series 12 (newest model) | £369 |
| Apple Watch Series 11 | Starting from £219, varies by retailer and availability |
The Apple Watch SE 3 is the entry-level option, while the Series 12 offers a more advanced feature set. The older Series 11 may still be available from selected retailers, but its price depends on stock and current offers.
Fitbit
| Model | Listed UK price |
|---|---|
| Fitbit Inspire 3 (tracker) | £84.99 |
| Fitbit Charge 6 (tracker) | £139.99 |
| Fitbit Versa 4 (smartwatch) | £179.99 |
| Fitbit Edge (newest model) | £159.99 |
Prices are based on listings from the UK Google Store and Apple Store where available. Retailer discounts and availability may affect the price you pay.
These prices show that you can spend considerably less on a Fitbit tracker than on an Apple Watch. However, it's important to compare devices with similar features. A basic Fitbit tracker isn't the same as a smartwatch that lets you use apps and manage more tasks from your wrist.
You should also consider subscription costs. Google Health Premium offers additional Fitbit insights and features. Apple also offers paid services, such as Apple Fitness+, but you don't need a subscription for every basic Apple Watch feature.
Our advice? Decide which features you need before looking at prices. That way, you won't pay for capabilities you rarely use.
Apple Watch or Fitbit: Which Is Right for You?
Still unsure which brand to choose? Base your decision on your smartphone, how you plan to use your wearable and the features that matter most to you.
Choose an Apple Watch if…
- You use an iPhone and want your watch to integrate seamlessly with it.
- Apps, notifications and communication features are important to you.
- You want advanced workout tracking and plenty of ways to view your data.
- You're happy to spend a little more and charge your watch more frequently.
Choose a Fitbit if…
- You mainly want to track daily activity, heart rate and sleep.
- Long battery life is important to you.
- You prefer a compact fitness tracker to a feature-packed smartwatch.
- You want a device that works with both Android and iPhone.
- You'd rather avoid paying for features you don't need.
There isn't a universal winner. If you want a smart extension of your iPhone, an Apple Watch will often be the better choice. If you're mainly interested in daily activity, sleep and health insights, a Fitbit can be an excellent option.
Think about what you expect from a wearable. Do you want to use lots of apps and manage as much as possible from your wrist? Or do you mainly want to stay active, monitor your health and charge your device less often?
Once you've answered that question, choosing between an Apple Watch and Fitbit becomes much easier.
Frequently Asked Questions About Apple Watch vs Fitbit
Which is better: Apple Watch or Fitbit?
It depends on what you're looking for. An Apple Watch is ideal if you want a fully featured smartwatch with apps, notifications and extensive integration with your iPhone. Fitbit is a great option if you mainly want to track daily activity, workouts, sleep and health. Price and battery life can also influence your decision.
Is Fitbit cheaper than Apple Watch?
Generally, yes. Fitbit offers affordable fitness trackers and smartwatches at different price points. Apple Watches tend to cost more, although prices vary by model. Consider not only the purchase price but also which features you'll actually use.
Can you replace the straps on an Apple Watch or Fitbit?
Yes, you can replace the straps on both Apple Watches and Fitbit devices. There are plenty of Apple Watch straps available online, allowing you to change the look of your watch or replace a worn strap.
However, not every Apple Watch strap fits every case size. Check the compatibility information before buying. Fitbit straps also vary by model, so make sure you choose one designed for your particular device.
Does Fitbit have better battery life than Apple Watch?
Many Fitbit models offer longer battery life than Apple Watch. Depending on the model and how you use it, a Fitbit can last several days before needing a charge. An Apple Watch generally needs charging more frequently. Features such as GPS, display settings and intensive workout tracking can affect battery life on both devices.
Does Fitbit work with an iPhone?
Yes, many Fitbit models work with an iPhone. You can use the Fitbit app to view your data and track your activities. Available features depend on the model and software. An Apple Watch, on the other hand, requires a compatible iPhone.
Does Apple Watch work with Android?
No, Apple Watch isn't compatible with Android phones. You need a suitable iPhone to set up and use an Apple Watch. If you have an Android phone, a Fitbit or another compatible smartwatch is a more suitable choice.
Which is better for fitness: Apple Watch or Fitbit?
Both are suitable for tracking your workouts. Apple Watch offers advanced training features and extensive app support. Fitbit is appealing if you also want to monitor daily activity, sleep and recovery. The best choice depends on the sports you do and the metrics you want to track.
Can I track my sleep with Fitbit or Apple Watch?
Yes, both brands offer sleep tracking on compatible models. You can gain insights into your sleep duration and different sleep stages. Fitbit places a strong emphasis on sleep insights and long-term trends. Apple Watch also offers sleep tracking, with available information depending on the model and software.
Do I need a Fitbit Premium or Apple subscription?
You don't always need a paid subscription to use the basic features of either device. Fitbit offers Google Health Premium for additional insights and features. Many Apple Watch features are available without a separate subscription, although certain services and apps may cost extra. Check which features are included with your chosen device before buying.
